Our Lineage and the Legacy, A Foundation

The future belongs to those who believe in the beauty of their dreams. ~ Eleanor Roosevelt

Who we are

We are a living museum and community curating Intentional Creativity® and conscious culture. The ethos for our work has been in existence since the first time an early human made a mark to tell a story on a cave wall. This was communication through images that became a one-to-many story through which we learn about who we were as early humans. Archaeologically, we can also look for clues into who we are becoming. 

Our focus on creativity and culture is summoned from the deepest heart within our community to serve the planet and all beings into the future. Our unique part is to steward the contemporary creative and symbolic arts as part of the story we are telling about who we are as a people at this time.

Australia, Gwion Gwion (Tassel Bradshaw), Left. Native America, Escalante Utah, Right

The Lineage

Intentional Creativity® has emerged as a lineage that goes back to Eleanor Roosevelt. Under her guidance and invitation, Master Teacher, Lenore Thomas Straus created art that imaged ideas with intention during the New Deal. Lenore taught Sue Hoya Sellars and Sue Hoya Sellars and Caron McCloud taught Shiloh Sophia. Shiloh Sophia has gone on to teach the Intentional Creativity® method to tens of thousands. Her work has also resulted in presentations raising awareness at the United Nations Commission on the Status of Women for the last 6 years. Much of our training is held at the Center for Intentional Creativity Museum and School, through our Intentional Creativity® Foundation, 501c3 serving women both on-location and online on a global scale. 

Lenore Thomas Straus with Eleanor Roosevelt 

Sue Hoya Sellars, Master Teacher 1936-2014

Sue, Shiloh Sophia, and her mother Caron McCloud

What is Intentional Creativity®?

In its simplest form, Intentional Creativity® is an enduring legacy in mindful art-making. Our approach to this framework of studying and creating intentional art originated in the late part of the 1930s and continues today as a discipline in the creative arts practiced by thousands of people per month, with a reach of over ten thousand people over the past ten years through online and in-person gatherings. For the past 25 years, a focus group has been developing and studying innovative ways to bring intentional art making to life and to make it accessible to everyone – not just those who demonstrate skills in artistry. “We don’t think art is something just for those who are gifted or creative but is a way for all beings to access their own stories, ideas, beliefs, and healing pathways.” says, Shiloh Sophia, one of the Founders of the Intentional Creativity® Foundation.

We invite you to watch this video, where Shiloh Sophia explores the depth, impact, and layers to which creativity can be used as a mindfulness practice for ourselves, each other, and the earth. 

"This community of creators chooses Consciousness and all Her colorful Expressions as THE North Star. We access this portal intentionally, trusting that only that which is ready to be revealed, will be and that we are “healed enough” to share our discoveries.

Intentional Creativity® simply needs to be experienced to receive the full catalytic value of the revelations of Self that come forward when you commit marker to receiving surface.

One needs to become willing to Trust that the Muse Within, knows.

One is invited to open to the possibility that One’s hand WILL be able to make the marks that convey the depths of One’s Soul.

Anything that Musea Curator Shiloh Sophia signs her name on is epic to me."

~ Dewi Maile Lim, Color of Woman Graduate

Passing on a gift from hand to hand to hand and you are invited...

Color of Woman is an invitation to curate your own consciousness and invite others to join you. We ask, what are you here to cause and create? If you feel called to journey on a quest towards revealing your soul work in the world...consider joining us for this year's Color of Woman. Learn about the curriculum here.

Once you are Certified, you will become a member of our global community of over 500 graduates who are carrying on the lineage and who continue to work together in Leadership to bring their work into the world. We announce our graduates to over 20,000 people, list your websites and location in our Intentional Creativity® Educator Directory, invite you to be a part of the ongoing community and movement of Musea, and more...

We are one of the largest and well-established art movements on the planet. We have both a virtual and physical location for our Musea Museum and Classroom.

The reach of our work is far beyond our knowing and we believe will be carried into the millennia with teachers, both present and future. They will bring Intentional Creativity® into their homes, schools, wellness, and mental health centers, prison systems, and online. Our methodology can be used in any place awakening consciousness through creativity is possible to uplift others and bring healing to our planet.

Sonoma California pictured from the left, Shiloh Sophia, Janet Bollow Alleyn, Janet Seaforth, Bridget McBride, Sue Sellars, Lenore Thomas Straus, Caron McCloud, Karen Peterson, JJ Wilson, Front: Sonia Peterson

‘Centaur Becoming’ painted by Sue Hoya Sellars

Map of Intentional Creativity® Teachers, Coaches and Red Thread Guides

We invite you to watch our Sister Vision Global Gallery Show, which was shared with thousands online in September 2020 as part of our monthly Virtual Musea Museum Shows. This show features the works of Color of Woman 2019 Graduates.

"The Legend of the Red Thread says that those who are destined to meet are connected with an invisible red thread and that it may tangle or stretch, but it will never break. We will eventually connect if we both show up for our sacred assignments. So when I pass you the red thread, like I am right now, I feel deeply that we are supposed to meet. It is because of this knowing that I have called Color of Woman." ~ Shiloh Sophia

Color of Woman 2019 Graduation Gathering in Santa Cruz, California

I found my place in the world! ~ Maria de Rosario, 2019 Graduate from Brazil

We are a tribe of powerful women

The Color of Woman Intentional Creativity® Teacher Certification Training is designed to inspire a world where the creative soul of every being is valued and has opportunities for self-expression. We hope to raise consciousness about the significance of the creative soul within each person's development and ultimately to affect all realms of education and service. We are committed to raising up a tribe of women teachers and leaders who feel called to live a self-expressed life in service to their own development and in the development of other beings on their path. Find experiences from some of our teachers here.

Trip to the United Nations Commission on the Status of Women

“We stand firm in our commitment to protect and promote the right to freedom of expression, including artistic and creative expression. In addition to being an integral part of the protected human right to freedom of expression, artistic and creative expression is critical to the human spirit, the development of vibrant cultures, and the functioning of democratic societies. Artistic expression connects us all, transcending borders and barriers”.

~ This quote has come from a joint statement made by 57 State Members at the UN Human Rights Council in Geneva and delivered by Ambassador Janis Karklins, the Permanent Representative of Latvia to the United Nations on September 18, 2015

As part of our Lineage being carried forward into millennia, we desire for every child to stay connected to their natural gift to create and self-express. 


Here is Hazel, daughter to Jenafer Owen, our Communications Director for Color of Woman.

Have a question? Contact sarah@musea.org